Diesel is pleased to release a capsule collection inspired by brand ambassador HOSHI, star of the K-Pop group Seventeen.


The capsule embodies the artist’s favorite pieces from his daily wardrobe and Diesel’s vision of self-expression, freedom and inclusivity.

Creative director Glenn Martens envisioned the 14-piece collection as an homage to HOSHI’s creative spirit. Anchoring the lineup of oversized hoodies, T-shirts, denim, baseball caps, jewelry and bags is a silver chain link charms necklace both on graphics and for real. It dangles with brand’s signifiers, including charms that spell out Diesel, the Oval D logo, the 1DR bag and the For Successful Living motto, plus a very special one. A tiger’s head charm represents HOSHI, whose name means "Tiger’s Gaze" in Korean, symbolizing how his eyes resemble those of a tiger when he dances. HOSHI himself has expressed his affection for this animal multiple times.

The palette of gray and white extends to a denim-washed zip up hoodie, track pants, baseball cap and two new versions of the Charm-D bags. There is also a stainless-steel charm necklace and key fob/bag charm. 

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